Rating Rationale
October 28, 2021 | Mumbai
VIP Clothing Limited
Rating outlook revised to ‘Stable’; Ratings reaffirmed
 
Rating Action
Total Bank Loan Facilities RatedRs.123.4 Crore
Long Term RatingCRISIL BB/Stable (Outlook revised from 'Negative'; Rating Reaffirmed)
Short Term RatingCRISIL A4+ (Reaffirmed)
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has revised its outlook on the long term bank facilities of VIP Clothing Limited (VIP; earlier known as Maxwell Industries Ltd) to ‘Stable’ from ‘Negative’; while reaffirming its ‘CRISIL BB’ rating. Short term rating has been reaffirmed at ‘CRISIL A4+’

 

The revision in outlook reflects expectation of improvement in revenue and profitability strengthening net cash accruals. Despite 2nd wave of pandemic impacting performance in 1st quarter of fiscal 2022, revenue and profitability is expected to improve from 2nd quarter onwards. Overall performance is expected to significantly improve in fiscal 2022, strengthening cash accruals, supported by improved economic activities boosting demand and cost optimization measures taken by the company. Further, despite pandemic related disruption and decline in revenues, company has been able to generate operating profits and reduce its net losses in fiscal 2021.

 

The ratings continue to reflect the company’s longstanding presence in the innerwear segment and well-known brands supported by the extensive industry experience of its promoters. These rating strengths are partially offset by exposure to intense competition from regional and foreign brands, subdued profitability, leading to weak debt protection metrics and large working capital requirement.

Key Rating Drivers & Detailed Description

Strengths:

  • Longstanding presence in the innerwear segment and well-known brands: VIP has a long standing presence in the mid to high priced men’s innerwear segment in India for more than 2 decades. The company has created a well-known brand over the past two decades, such as VIP, Leader, VIP Frenchie, Feelings, Leader, and Eminence.

 

  • Extensive industry experience of its promoters: Promoters have around 3 decades of experience during which they have developed understanding of industry dynamics and has established brand and distribution network pan India with around 330 wholesalers and distributors, while major revenue is from the Southern market in India.  

 

Weaknesses:

  • Intense competition from regional and foreign brands: Intense competition from regional and foreign brands has not only resulted in loss in market share and decline in revenues. Revenue in fiscal 2021 were Rs 144.7 crore in fiscal 2021. While the revenue is expected to grow materially in fiscal 2022, given the low base in previous fiscal, scale of operations are likely to remain moderate over the medium term, constrained by competition and pandemic related disruptions

 

  • Subdued profitability leading to weak debt protection metrics: VIP’s operating margins remained modest in fiscal 2021 at 3.1%, weakening the debt protection metrics, with interest coverage of 0.5 times. While debt protection metrics is expected to improve given expected improvement in performance, it is likely to remain constrained at around 1.3-1.6 times over the medium term.  VIP has recently closedown its manufacturing operations in Gujarat to consolidate its operations at its plant in Tamilnadu. This along with other cost optimisation measures should help the company improve its performance over the medium term

 

  • Large working capital requirement: Gross current assets stood at 408 days as on March 31, 2021, because of sizeable inventory of 200 days and receivables of 156 days. The high receivable days are on account of debtors more than 6 months due to certain slow moving inventory at the dealer’s end. Given the improved market dynamics, debtors and inventory are expected to moderate over medium term and remain a key sensitivity over medium term. 

Liquidity: Stretched

VIP’s liquidity is stretched on account of modest net cash accruals and moderately high bank limit utilization of 86% for last 12 months ended September 2021. While the NCA is expected to be adequate to meet debt obligation of Rs 2.6-3.2 crores per fiscal over the medium term, the cushion is expected to be moderate. Any further stretch in working capital cycle, especially receivables and its impact on drawing power may constrain liquidity. Scale up in operations and improvement in working capital cycle, especially debtors, is crucial to improve liquidity situation over the medium term

Outlook: Stable

CRISIL Ratings believes that VIP will maintain its established presence in the innerwear segment in India, supported by its promoters' extensive industry experience and its brand equity

Rating sensitivity factors:

Upward factors:

  • Improvement in scale of operations and profitability backed by cost rationalization measures, strengthens the net cash accruals to above Rs.8 crores
  • Improvement in financial risk profile with stronger capital structure and debt protection metrics with interest coverage ratio of above 2 times and stronger liquidity profile

 

Downward factors:

  • Subdued revenue growth and profitability with operating margins below 5%, constraining the net cash accruals
  • Stretch in working capital cycle or large debt funded capex weakens the financial risk profile

About the Company

VIP was incorporated in 1991, promoted by the Pathare family. The company is a leading manufacturer of innerwear in India, under the well-recognised VIP brand. It has manufacturing facilities in Tamil Nadu, Daman and Diu, and Gujarat. The company has a wide distribution network and sells to distributors, wholesalers, and modern retail outlets.

Key Financial Indicators

Particulars

Unit

2021

2020

Revenue

Rs. Cr.

144.7

174.5

Profit After Tax (PAT)

Rs. Cr.

(1.1)

(15.0)

PAT Margins

%

(0.7)

(8.6)

Adjusted debt/adjusted net worth

Times

1.4

1.2

Interest coverage

Times

0.5

(1.2)

 

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings' complexity levels are assigned to various types of financial instruments. The CRISIL Ratings' complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL Ratings' complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name of Instrument Date of Allotment Coupon Rate (%) Maturity Date Complexity Level Issue Size (Rs Cr) Rating Assigned with Outlook
NA Bank Guarantee NA NA NA NA 1.35 CRISIL A4+
NA Cash Credit NA NA NA NA 49.5 CRISIL BB/Stable
NA Cash Credit NA NA NA NA 14.31 CRISIL BB/Stable
NA Cash Credit NA NA NA NA 9.23 CRISIL BB/Stable
NA Foreign Exchange Forward NA NA NA NA 0.5 CRISIL A4+
NA Letter of Credit NA NA NA NA 21.85 CRISIL A4+
NA Letter of Credit NA NA NA NA 6 CRISIL A4+
NA Proposed Long Term Bank Loan Facility NA NA NA NA 8.46 CRISIL BB/Stable
NA Term Loan NA NA Jul-26 NA 9.4 CRISIL BB/Stable
NA Term Loan NA NA Mar-26 NA 2.8 CRISIL BB/Stable

 

Annexure - Rating History for last 3 Years
  Current 2021 (History) 2020  2019  2018  Start of 2018
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT/ST 94.2 CRISIL BB/Stable / CRISIL A4+   -- 21-07-20 CRISIL BB/Negative / CRISIL A4+ 29-05-19 CRISIL A4+ / CRISIL BB+/Negative 21-11-18 CRISIL BBB-/Negative / CRISIL A3 CRISIL BBB-/Watch Positive / CRISIL A3/Watch Positive
      --   --   --   -- 02-02-18 CRISIL BBB-/Stable / CRISIL A3 --
Non-Fund Based Facilities ST 29.2 CRISIL A4+   -- 21-07-20 CRISIL A4+ 29-05-19 CRISIL A4+ 21-11-18 CRISIL A3 CRISIL A3/Watch Positive
      --   --   --   -- 02-02-18 CRISIL A3 --
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Bank Guarantee 1.35 State Bank of India CRISIL A4+
Cash Credit 49.5 State Bank of India CRISIL BB/Stable
Cash Credit 14.31 IDBI Bank Limited CRISIL BB/Stable
Cash Credit 9.23 HDFC Bank Limited CRISIL BB/Stable
Foreign Exchange Forward 0.5 State Bank of India CRISIL A4+
Letter of Credit 21.85 State Bank of India CRISIL A4+
Letter of Credit 6 IDBI Bank Limited CRISIL A4+
Proposed Long Term Bank Loan Facility 8.46 Not Applicable CRISIL BB/Stable
Term Loan 9.4 State Bank of India CRISIL BB/Stable
Term Loan 2.8 IDBI Bank Limited CRISIL BB/Stable

This Annexure has been updated on 28-Oct-2021 in line with the lender-wise facility details as on 02-Aug-2021 received from the rated entity.

Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating Criteria for Cotton Textile Industry
CRISILs Criteria for rating short term debt
The Rating Process
Understanding CRISILs Ratings and Rating Scales
CRISILs Bank Loan Ratings

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